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What is Potclays' sustainability policy?

  • All new energy contracts will be sourced from providers offering sustainable energy.
  • We make every effort to reduce paper consumption: Order confirmations and invoices are supplied electronically. In our business administration, emails and other documents are not printed unless necessary.
  • Every effort is made to use recycled or recyclable materials for packaging: Our clay bags contain 25% post-consumer waste and are fully recyclable at facilities offering recycling of LDPE. We've virtually eliminated packing peanuts and bubble wrap by moving to a crimped paper void-fill in 2019. We recycle boxes and packing material wherever possible. We try to reuse packaging materials from our suppliers, so you may occasionally find non-recyclable materials in our packaging.
  • Raw material mileage is kept to a minimum: The majority of Potclays clays are manufactured in Stoke on Trent using the original machinery. Our panmills are in fact repurposed chocolate mixers from Cadbury's, obtained in the 1960’s. Many of our clay bodies use fireclays mined at our Swan Works site in South Staffordshire, which has since been restored to a state even better than before the mining took place. It now hosts a wealth of wildlife like red deer. Our china and ball clays are sourced from Devon and Cornwall.
  • We don't use any toxic materials in our clay manufacturing.
  • We make every effort to ethically source our minerals, for example cobalt and tin oxide. You can find statements in relation to this on our website:- potclays.co.uk/cobalt-oxide ; potclays.co.uk/tin-oxide
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